Disney-Star and Viacom18 fight for BCCI Media Rights
BCCI Media Rights tender is all set to come out on Tuesday. Board of Control for Cricket in India (BCCI) was waiting for the Zee-Sony merger to happen before releasing the tender, it is already too late. Hence, the tender will be out and with a lot at stake after the IPL media rights deal, top broadcasters will fight it out. The usual suspects Disney Star India (Star Sports, Disney Hotstar), Viacom18 (Sports 18, Jio Cinema) and Sony Pictures Network (Sony Ten, Sony LIV) besides Zee & FanCode will compete for Television & Digital rights separately for five-years.
The BCCI are expecting a windfall following their Rs 48,390 Crore sale of the Indian Premier League (IPL) media rights. With previous BCCI broadcast deals being four years long, the new tender will be floated for 5 years. This means the winning party will have rights for all Indian bilateral games at home and domestic cricket matches until year 2028. Star Sports Network, needs India cricket digital rights to stay competitive. Viacom has a lot of offerings for Digital Content such as IPL. But what they lack is India cricket team content on Television channels. To boost TV channel viewership, Viacom18 must get the TV rights at least.
While on the other side, Sony Pictures Network has only UEFA Champions League and UFC and England cricket rights, Sony has lost its Indian Sports events rights in India. To revive both Television and Digital platforms, Sony needs India cricket rights. Zee doesn”t have any sports channels and Sony-Zee Merger is still not completed then they only have the option to get TV rights for existing channels.
- The new deal will be for 5 years as is the case for IPL.
- Both digital and TV rights will be separate as there has been an upward trend in digital.
- There is likely to be an e-auction instead of a closed bidding process.
- BCCI had a windfall of Rs 48,390 Cr from sale of IPL Media Rights. It had TV rights and Digital rights separate.
- The exact number of matches that will come under the new deal is still under discussion.
- But it is likely that the deal will include 100 bilateral matches.
- In the new cycle, there will be more number T20s and less number of ODIs as there has been a lack of interest from the audience in ODIs.
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