Colors Rishtey is a Hindi general entertainment channel in India by Viacom18 Private Limited. It is a sister channel of Colors and is known for broadcasting reruns of popular shows from Colors channel as well as other content like movies and special events. Colors Rishtey aims to cater to the diverse tastes of Indian viewers by showcasing a mix of drama, comedy, reality shows, and cultural events. Colors Rishtey bags MPEG-2 slot in the recently held 70 e-Auction of DD Free Dish for the period of 11th of July 2023 till 31st of March 2023.
Colors Rishtey paid around 19.25 Crore to Prasar Bharati to get a vacant MPEG-2 slot of DD Free Dish. Colors Rishtey also participated earlier in the 63rdrd e Auction but due to some issues between the broadcaster and DTH provider, they cancelled the agreement. Now again they participated to launch DD Free Dish rural audiences. Colors Rishtey is also available on all other DTH and Cable TV Platforms.
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