Star Vijay Takkar Launched officially

Disney Star India Private Limited launched its first youth entertainment channel ‘Star Vijay Takkar‘ officially in the Tamil Language. The ‘Vijay Takkar” channel will have content primarily targeting the Tamil youth. The tagline for the Vijay Takkar channel is aptly positioned: Vijay Takkar – ‘Ini ithuthaan trendsetter’. The channel will have a brand personality that will reflect today’s youth. It will showcase a mix of non-fiction shows movies and music that are blended. And in the space of Non-fiction, the channel will feature shows that would resonate with the youth and will have daily back-to-back non-fiction shows.

Some of the programms from the lineup include College Da a gen Z centric show, Cinema Karam Koffee – A quirky chat show with 3 youngsters together in a café, gossiping about all trending entertainment events; Truck Mela Lucku – Entertainment on wheels with a fully branded game truck with an exciting game show; Style Style Thaan – A crew of stylist, makeup artist and a fashion photographer give makeovers to common people; Starudan Oru Naal – A Day in the life of celebrity covering their home, friends, family & hobbies; Something Something- A dating show where a common people every week is looking to find their right match.

Star Vijay Takkar is launched in place of Star Vijay Music Channel and it’s available on all major Direct to Home DTH and Cable TV platforms including Dish TV (ST-2), d2h, Tata Play, Airtel Digital TV, and Sun Direct.

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