Zee Media Corp. Limited is one of the largest media houses in the country has taken a big step in expanding its regional footprint by launching the digital channels of its Zee 4 South Digital Channels – Zee Tamil News for Tamil Nadu, Zee Telugu News for Andhra Pradesh and Telangana, Zee Kannada News for Karnataka and Zee Malayalam News for Kerala Viewers.
The four new online news channels were virtually launched by Dr. Subhash Chandra, Chairman of Essel Group and Founder of Zee Media Corporation. Initially, the four channels will air in digital form, as live streams on YouTube and other digital platforms as well as on their respective websites.
Zee Media plans to Launch Zee South News Channels in Satellite
Zee Media is also planning to launch a satellite feed of these channels in the coming months, which will present a tough challenge to the existing news broadcasters in the already congested regional news media landscape such as TV9 Telugu, TV9 Kannada, TV5 News, Puthiya Thalamurai, Asianet Suvarna News, Manorama News, etc.
With this launch, Zee Media hopes to expand its reach among every South Indian household and connect with them in their language to bring news not only from the country and the world but from every nook and corner of their states.
The launch of these new digital news channels will significantly increase the nationwide reach of Zee Media Corporation, which has a wide presence in North, West, and East Indian states, but thus lacks in the South Indian market.
Zee Media want to take success in south India
News channels like Zee 24 Taas, Zee 24 Ghanta, and Zee Punjab Haryana Himachal have been established for over a decade now, Now Zee Media was yet to taste that success in South India.
This ambitious project will help Zee enter the largely untapped news market south of the Vindhyas. Zee Kannada News, Zee Malayalam News, Zee Tamil News, and Zee Telugu News are the latest offerings from Zee Media Corporation in Digital.
Zee Media aims to present its users with comprehensive and unbiased news coverage on social and political issues as well as various entertainment and lifestyle programs from South, National, and around the world.
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